Cycling Ireland announces multi-year partnership agreement with leading Sports Nutrition brand Kinetica
Cycling Ireland is delighted to formally announce Kinetica Sports as their Official Sports Nutrition partner on a 3-year term. The recent success of Irish cyclists competing on a global stage, combined with the growth in participation numbers on a national level means that cycling is at the heart of many communities due to the inclusive nature of the sport, a value that resonates deeply with both organisations.
Kinetica Sports provide great tasting, high-performance nutritional supplements and have established themselves as a trusted partner to some of the world’s leading athletes. Their expertise in nutrition will lend itself to all disciplines within the Cycling Ireland remit to extract that extra one percent in athletes that so often delivers a personal best.
Matt McKerrow, CEO of Cycling Ireland commented: ‘We are delighted to officially launch the partnership with Kinetica having had such a positive start to the relationship. As the National Governing Body for cycling, we insist on partnering with brands who deliver quality products. From grass roots to elite level cyclists, we believe Kinetica represent cycling in all forms catering for entry level cyclists all the way up to those competing at the very top level.’
‘As a diverse and inclusive brand, we in Kinetica are thrilled to be able to partner with the Governing Body for cycling in Ireland’, noted Sorcha Madigan, Business President Kinetica. ‘The athletes and staff have put in tremendous work to have such a successful year despite the difficult circumstances, from a green jersey in France to incredible participation numbers throughout lockdown we are happy to be working with such an ambitious and inclusive organisation.’
About Kinetica
Kinetica is dedicated to producing a wide range of sports nutrition supplements that taste good, can be completely trusted and are backed by extensive expertise. Trusted by international athletes and sports clubs Kinetica’s expert team are driven by providing the highest quality sports nutrition products. We are part of the Informed Sport Programme, meaning all Kinetica products are batch tested within the World Anti-Doping Agency (WADA) framework to ensure we offer our customers safe and dependable sports nutrition products.
For further information on the partnership visit www.kineticasports.com
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