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#Ready4Road Social Media Awareness Campaign

12/11/2017

Cycling Ireland is proud to launch the #Ready4Road social media awareness campaign. This campaign will highlight the importance of knowing the rules of the road and of performing appropriate checks prior to heading out on the road. The aim is for a greater awareness amongst cyclists of safety, and of the positive impact that being prepared can have. Practising awareness is important for all road users; cyclists and motorists alike. Creating a safer environment is a shared responsibility.


Why are we launching this campaign?


In the last decade there have been close to one hundred cyclists killed on our roads according to data from the RSA. Since 2007 there have been spikes in these numbers. While we can’t stop accidents from happening we can provide information to allow cyclists to be confident and competent riders. Accidents usually happen due to the environment and/or due to a lack of awareness on the road. Cyclists cannot change the environment, nor can they change the behaviours of other road users, but being equipped with the correct information and skills as to how to use the road correctly on a bicycle will assist riders in making correct judgements when enjoying their journey.


Who are we targeting?


We are targeting cyclists of all ages, from beginners to seasoned riders. It’s never too late to learn about safety, and to put that learning into practice. We would like to encourage all our members new and old to start by wearing reflective clothing between dusk and dawn to increase the visibility of cyclists on the roads. With winter coming the nights are getting longer and daylight hours are getting shorter; it is vital to be safe and to be seen, and to eliminate lack of visibility as an excuse for accidents on the road.


#Ready4Road


If you would like to follow our campaign you can find us using the hashtag #Ready4Road, on twitter, Instagram and Facebook. Join the conversation by tweeting and sharing your thoughts, or show us how you are #Ready4Road, tag us in your posts, photos and tweets on twitter, Facebook and Instagram. Let’s get talking about safer roads and safer lives.


WEEK ONE: 12th November 2017

Click on the below image for more details! 

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